CHAPTER 1 TOURISM IN CANADA - an overview
By the end of the chapter students should be able to:
- explain mass tourism and why the Tourism Industry is important
- explain who is a tourist and who is an excursionist
- state the difference between domestic and international tourism
- describe why the Tourism Industry is an umbrella term
- name the sectors of the Tourism Industry
- discuss why the sectors are called direct suppliers
- discuss the two types of tourists – business and pleasure
- describe the many types of tourism today
- describe how indirect suppliers to the industry benefit
- explain how the multiplier effect works
- discuss how governments are involved in tourism development
CHAPTER 2 THE CREATION OF MARKETS
By the end of the chapter students should be able to:
- explain how a marketplace is created
- describe four reasons why people can travel today
- explain the terms needs, wants and motivation in a tourism context
- explain the terms demand and supply in the tourism marketplace
- discuss what influences people to travel, or not
- describe what people want/need when they travel
- explain what a travel generator is and name some in your community
- explain the term safety needs and discuss your own
- describe Canada’s major tourism markets – domestic and international
CHAPTER 3 THE SERVICE MANAGER
By the end of the chapter students should be able to:
- define human and non-human types of service-giving
- explain why everyone manages service in a tourism business
- explain the concept of flawless service
- describe how a guest feels when they don’t get flawless service
- describe the relationship between the host-guest-place
- explain the concept of place in tourism
- discuss the roles/responsibilities of the host and the guest
- describe the skills of a host
- discuss how teamwork benefits guest service
- describe the characteristics of a team-player
- discuss the impact on a business when they lose a customer
- explain how poor systems can prohibit flawless service
- explain why it is important to choose the company you work for
CHAPTER 4 - TRANSPORTATION – Take off with the Airlines
By the end of the chapter students should be able to:
- discuss why the airline industry is such a fast-changing one
- explain the difference between scheduled and non-scheduled carriers
- explain the term open skies
- explain passenger load factor and its importance to the airlines
- describe the regulatory organizations involved in this industry
- explain why large airlines and merging with others
- describe the role of the regional carriers
- explain the need for airport codes
- discuss some of the challenges facing the airlines today
- describe the structure of Canada’s airline industry
- describe the entry-level and management jobs
CHAPTER 5 – TRANSPORTATION – Rail, Auto, Bus, and Cruise Ship
By the end of the chapter students should be able to:
- explain the term surface transportation
- describe how people select their transportation modes
- explain what VIA Rail offers its passenger
- describe how car rental companies operate
- describe why cruising has become such a popular choice for travel
- describe the markets for the cruise lines
- discuss careers and jobs in the surface transportation sector
CHAPTER 6 – A PLACE TO STAY – The Accommodation Sector
By the end of the chapter students should be able to:
- explain the term hospitality
- discuss why the hotel industry is so important
- describe the terms innkeeper and hotelier
- describe the different types of accommodation and what they offer the guest
- explain how hotels make money
- explain the terms: occupancy rate and guaranteed room
- explain why corporate travel is vital to large hotels
- describe the different types of room rate structures
- identify the major departments in a large hotel
- discuss careers and jobs in this part of the industry
CHAPTER 7 – EATING OUT – Food and Beverage Operations
By the end of the chapter students should be able to:
- explain why the food & beverage industry is growing
- describe why people eat out so frequently today
- discuss the different types of food operations
- explain the terms restaurateur, cuisine and menu
- list the different types of cooking methods
- describe different types of service you could receive in a restaurant
- discuss some trends affecting food & beverage operations
- debate why operating a restaurant can be a risky business
- describe the careers and jobs in food & beverage
CHAPTER 8 – THE MEETING BUSINESS
Conventions, and Incentive Travel
By the end of the chapter students should be able to:
- explain why the convention/meeting business is important to the economy
- explain the terms: convention, conference, congress, trade exhibition, delegate
- describe why the convention-meeting business is a growth sector
- explain who holds meetings and the different types of groups that holds them
- list six types of meetings
- discuss what delegates do at conventions/congresses/conferences
- discuss how the meeting business is organized
- explain the process of planning a convention/conference
- explain what type of businesses supply goods and services to them
- discuss incentive travel and how it works
- discuss the careers/jobs in the meeting business
CHAPTER 9 – ATTRACTIONS, EVENTS, RECREATION AND CULTURE
By the end of the chapter students should be able to:
- define the terms: leisure, recreation and attraction
- explain the importance of travel generators such as attractions and events
- describe the classification of tourism resources
- list the major travel generators in your community/city
- explain the terms: nature-based and cultural tourism
- discuss First Nations tourism in your area and why it is growing
- explain adventure tourism and eco-tourism
- debate the issues of development versus sustainability
- discuss why events and festivals are important in the industry
- discuss the importance of our national and provincial parks systems
- discuss the different types of attractions and their importance
- discuss the careers/jobs in these areas
CHAPTER 10 – PACKAGED TRAVEL – The Tour Operator
By the end of the chapter students should be able to:
- explain the term package travel
- discuss why people take packaged tours
- explain the role of the tour operator
- differentiate between inbound and outbound travel
- discuss different types of tours and who takes them
- identify target markets for tours
- explain why tours area regulated
- discuss the high risk nature of the packaged tour business
- discuss the careers/jobs in packaged travel
CHAPTER 11 – SELLING TRAVEL – The Travel Agent
By the end of the chapter students should be able to:
- describe the role of the travel agency as a retailer
- discuss why people go to a travel agency
- list the different types of travel agencies and their clients
- describe the types of suppliers’ products that travel agencies sell
- describe how travel agents earn money
- explain how consumers (customers) are protected by legislation
- explain the skills a travel agent needs
- discuss the training available
CHAPTER 12 – WORKING IN THE TOURISM INDUSTRY
By the end of the chapter students should be able to:
- describe which sectors are predicted to provide more jobs in future
- discuss the positive and negatives of working in the Tourism Industry
- decide if tourism is the right career
- describe the positive attitudes that employers look for
- describe the key knowledge and skills they look for
- discuss the importance of obtaining certification
PLACE AN ORDER:
Send purchase order or enquiry to:
Getaway Publications Inc.
Email: vtimmons@island.net
Telephone and FAX: (250) 335 - 1828
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